Solo Exporter's Handbookby RelaySolo

Part 03

Samples, orders and documents

Between "interested" and "paid in full" there is a lot of paper: a sample, an approval, a proforma invoice, sometimes bad news about a date or a price. Each one is a chance to remove doubt, or to create a dispute you'll have to settle later by email.

The usual order of things

  1. Sample. Decide whether it's free or paid, how it travels, and how the buyer approves it in writing. See sample requests: free or paid, shipping and sign-off.
  2. Price and terms agreed. The Incoterms rule and the payment term should already be settled in the quote.
  3. Proforma invoice. The buyer pays a deposit or applies for a credit against it, so it must match the quote word for word. See how to write a proforma invoice.
  4. Production and shipping. If a date or a cost moves, say so early and offer choices. Templates are in telling a buyer about a delay or a price increase.
  5. Documents and balance. Under a credit, the documents must match it exactly; see what to check before you ship.

Shipping across holidays? Check working weeks and public holidays before you promise a date. If the buyer goes silent after a sample, relaysolo.com has a guide to following up.